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IT'S OFFICIAL - MITCHELLS OLDEST CUSTOMER

 

REACHES HIS 100 YEAR MILESTONE

 

 

Mr Peter Nicol is now officially Mitchells oldester customer!  He celebrated his 100th birthday on Friday 24th July.

Kathleen Cook, Mitchells assistant shop manager, was very proud to present a special 100th birthday hamper to Mr Nicol as a thank you from all at Mitchells for all his valued custom over the years as well as offering our congratulations on reaching such a special milestone.

Mr Nicol regularly comes into our shop on his motorised wheelchair where Kathleen and the rest of the team are delighted to welcome such a pleasant, charming man who all agree is a delight to serve.

Mr Nicol is well known in and around Inverurie from his many years both as a primary school headmaster and the many years he served on the former Inverurie Town Council.

Mitchells wish Mr Nicol a happy and healthy 100th year and look forward to continue serving him for many years to come.

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WINNER OF BEST LARGE FOOD STAND AT TASTE OF

 

GRAMPIAN 2010

Mitchells wanted their 11th year of attending Taste of Grampian to be a little bit special!  

We invited many of our local suppliers and local customers to let us use their images to create a stall which would reflect Mitchells ethos to support local producers and suppliers as well as show-casing how many businesses in the North East support their local dairy.

Both suppliers and customers were very energised by the idea behind this project. 

The resulting stall won Mitchells the Best Large Food Stand - we were surprised but delighted by this honour and we give our thanks for all the wonderful support shown to Mitchells while undertaking this fun but very worthwhile project.

 

 

2010 DRAMBUIE CHALLENGE

The Drambuie Challenge is an international race from Sky to Inverness tracing the steps of Bonnie Prince Charlie where teams tackle a number of events from hill running, cycling, white water rafting, and mountain biking amongst others.

 

The Garioch Goers, Keith Whyte, partner at Mitchells, Bob Minto of Minto Branding, Frank Mathers an Aberdeen solicitor and Grant Fuller an independent graphic designer, did not come last but found the competition from semi-professionals who were in some instances half their age tough going. The whole experience though was fantastic and all the better as the sun shone.

 

Hopefully sales of Drambuie will benefit here at Mitchells.

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Mitchells voted Best Independent Retailer of the Year by The Scottish Grocer

The 14th annual Scottish Grocer Awards ceremony was once again held at the Hilton Hotel, Glasgow on Thursday March 11 2010.     The event was hosted by the lovely Tess Daly and the entertainment was courtesy of Faces of Disco - who first found fame on Britains Got Talent.

Mitchells were delighted to be nominated in three separate categories, "chilled store of the year" "independent community champion" and "best independent retailer of the year".    Attending on behalf of Mitchells was Keith Whyte, partner, Kathleen Cook, deputy shop manager with her husband Dod and Lesley Berry, Sales & Customer Support with her husband William.

We were overwhelmed to win not one, but two of our catagories! 

Keith and Lesley were thrilled to collect the trophy for the inaugural "independent community champion" award which was sponsored by Cadburys.   We were up against stiff competition in this category from the Gargunnock Village Store, Stirling and David Sands Ltd, Lochgelly, Fife.

We feel that this award gives Mitchells recognition for not only the work we do in the community but the place we hold within the local community - the £3,000 prize money which accompanied the award will be used for local community projects.  

As delighted as we were with winning the community award we were lost for words to then win the Best Independent Retailer of the year!  

The competition in this category was also very tough - Duncan's Village Store, Kames, Argyll and Spar South Street, Greenock being our worthy opponents.  

Many thanks and hearty congratulations to Graeme Morrice our shop manager, Kathleen and all of the shop team without whom there would have been no award.

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GRAMPIAN FOOD FORUM INNOVATION AWARDS 2010

The 20th Grampian Food Forum Innovation Awards took place on 18th March 2010 at The Marcliffe Hotel and Spa, Pittfoddels.  These awards show-case the very best of North East producers, their products and their business acumen.

The event is open to all businesses within Aberdeen, Aberdeenshire and Moray.  Over 200 people attended this very special event.

This years' judges were David Reid, Chairman of Tesco's, Lady Claire MacDonald writer, cook and cookery demonstrator and Andy Roger, general manager of Malmaison Hotel, Aberdeen.

Mitchells Blueberry & Cream Ice-Cream was one of finalists in the "New Innovative Retail Product" (for businesses with more than 25 staff) category.

Keith Whyte, our general manager, attended the event and was delighted to pick up the Bronze Award for our category - Mitchells of Inverurie who provide the cream and the Mitchell family, Castleton Farm, Fordoun shared the honour.

 

 

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Mitchells Customer Survey December 2009

 

We were over-whelmed by the sheer number of responses we had to the customer questionnaire which we sent out to a random selection of over 300 of our dairy customers.   Each reply was put into a draw and the winner would become the proud owner of a luxury Mitchells Hamper.

Patrick Mitchell picked the winning name out of the hat on Monday 18th January and the winner was.......... ALISON PATERSON of ROSIE's CAFE, Rosemount, Aberdeen!!   Alison and her team were shocked but delighted to have won - especially as they never win anything!   The hamper was full of delicious food and drink - all the contents were chosen from the wide selection of local and quality produce available from Mitchells shop.

Rosie's Cafe is an Aberdeen Social Enterprise, part of the Charity Turning Point Scotland which provides vocational training, work experience and real employment opportunities for people experiencing or recovering from mental health problems.  The cafe offers high quality, good value food offering everything from traditional breakfasts, sandwiches and paninis, fresh salads and hot meals as well as delicious home-bakes.

News & Events

TASTE OF GRAMPIAN 2009

Mitchells were delighted to launch their brand new "fabulously fruity" ice-cream "Blueberries & Cream" which went down a storm at the 10th Taste of Grampian held 6th June 2008. 

Visitors, young and old alike, found the delicious combination of blueberries and cream irresistible - reinforcements were required by lunch-time to cater for the demand created by this innovative concoction.

Mitchells have manned a stall at the food festival since its inaugural year and are proud to have been part of a very successful day which promoted and showcased the very best of what the North-East has to offer in terms of food and drink.

Michelin starred celebrity chef Jean-Christophe Novelli stopped by our stall after sampling, and loving, our hand-made oatcakes at the pre-Taste of Grampian dinner on Friday night.  While there he also sampled our "Blueberries & Cream" ice-cream and the more recent addition to the Mitchells ice-cream stable of Crannachan - a raspberry and oatmeal sensation.  Our Luxury Dairy ice-cream was also a firm favourite.

 

 

ALL 3 FLAVOURS OF MITCHELLS ICE-CREAM CAN BE PURCHASED FROM OUR SHOP IN THE HEART OF INVERURIE. WHY NOT PICK UP A PACK OF OUR DELICIOUS HAND-MADE OATCAKES WHILE YOU ARE THERE - WE LOOK FORWARD TO WELCOMING YOU ALL TO OUR SHOP AND FINISH YOUR VISIT WITH A FLY CUP IN OUR AWARD WINNING TEAROOM.

Shop refitting

We are delighted to be able to say that our shop refit has finally been completed and we would like to thank all of our customers for their patience during what has been a testing time for all involved.  We did our best to remain open throughout but there were a couple of days when we had to close for health and safety reasons.  The local contractors involved in the refit have been brilliant and as usual went that extra mile for us, so thanks folks.

We have created a brighter and fresher new shop in which to come but importantly still focusing on all that is good about local, in season food which is where we differentiate ourselves from the supermarkets - we offer value shopping for fresh local food and drink backed up by friendly local staff who know our customers and that is what makes us Mitchells.

Come on in and see what we have to offer - we welcome your comments as they are what help to meet your needs so please feel free to share them with us.  Look forward to seeing you in the shop soon!

 
Healthy Eating Award

Tearoom manager, Christine Forbes collecting a Healthy Eating Award on behalf of the tearoom at the end of April.  Mitchells acheived the Healthylivingaward having met and demonstrated an ongoing commitment to the Award's national standards of good practice. We are honoured to be one of only three establishments in Aberdeen who have won this award! 

 
Launch of 2 new hampers
Meickle Taste o'hame or Muckle Taste o'hame - Mitchells are delighted to announce the launch of 2 new hampers which are brim full of only local Aberdeenshire goodies to tempt the tastebuds of quines and loons both at home and abroad
 
Race for Life
13 of Mitchells employees, friends and relatives completed the Race for Life on Sunday 22nd June - the weather tried its best, but happily failed miserably, to dampen our spirits on the day.  We managed to raise £1.015 for this very worthwhile cause as this is a disease which has touched all of our lives to one degree or another.
Local Awareness Visit
On 27th August, Mitchells will be welcoming a group of Grampian Food Forum members to meet our management team, browse around our newly refurbished shop, try out some of the delights our tea-room has to offer and have a "behind the scenes" look at what we do here at Mitchells which will allow the visitors to see for themselves how Mitchells manages to ensure that our customers come back again and again and again!
 
 
 
 

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